Having a quick flick through the Guardian today my eye was caught by an article on the seemingly unstoppable rise of HULU, the hugely successful US portal that makes any number of shows available online.

Soon to launch in the UK, British broadcasters can only be getting more nervous about their own prospects, especially in the light on recent failure of project Kangaroo, the UK industry’s attempt at their very own Hulu.

But at the end of the article was buried an even more revealing statistic. Not only is telly moving online, online it seems is also moving to video, with 1 out of every 35 web visits now a video search.

Broadcaster, charity, company – if you don’t have an online video strategy you don’t have an online strategy.